Wondering how the work flows?
1
The First Conversation
Book a free 30 minute consultation. No pitch, no pressure- just a conversation about where you are, what you are building, and whether we are the right fit for each other. I'll provide my insight on the trajectory we should take to lead us to a successful outcome.
2
Scoping & Strategy
If we decide to move forward, I map out the brief in full- defining the problem, the scope, the timeline, and planning the milestones of what we can hope to acheive. Expect many lists, charts, and models. A well organized endeavor is a guaranteed win.
3
Research & Direction
Understanding and insight is of prime importance before it starts with making. I research your space, your audience, and your competitive context, then present a clear creative direction for your sign-off. This runs alongside scoping in order to optimize the workflow for all teams involved.
4
Design & Build
This is where the work (and the all-nighters) happens. Depending on the project, this is iterative and collaborative- you are never handed a finished file without having seen the thinking behind it, and effective communicaition loops keeps the work fresh.
5
Test, Deliver, Takeoff!
Once tested in live settings and polished to satisfaction, the complete prototype and deliverables are transferred. For ongoing clients, this is where the retainer begins, because the project ends, but the passion doesn't.
FLOWGRID
Design Framework
A methodology created through research and "user journeys" of designers to streamline project journeys. FlowGrid is a modular delivery framework built from practice- four adaptive pathways that bring structure to creative and strategic engagements from day one. It has taken form over years of formulating my process and working with teams for managing the gap between client ambition and project delivery.
Alumni
MFA Communication Design Royal College of Art, London
Trained at the Royal College of Art: ranked the world's number one art and design institution for twelve consecutive years. The rigour, criticality, and ambition of that environment is embedded in everything I bring to a project, as part of the network of design industry leaders.
Aboli Mahajan
Not On Vacation